The power of fragrances - how aromas influence our mood
When we think of a fragrance that reminds us of our childhood, triggers a warm feeling of security or suddenly makes us think of a sunny day in spring - it's no coincidence. Fragrances are much more than just fleeting everyday companions: they speak to our brain on a deep, emotional level. In the world of scent psychology, we discover how scents not only evoke memories, but also influence our mood and our well-being.


The science behind scents - why our sense of smell is so special
Our sense of smell is directly connected to the limbic system in the brain - the center for emotions, memories and instincts. Unlike visual or acoustic stimuli, which are first processed rationally, olfactory information bypasses the brain and goes straight to the emotional memory. This explains why a certain scent can immediately trigger feelings such as joy, security or even wanderlust - often before we have consciously perceived it. Studies show that scents can have a measurable effect on our well-being - whether through stress reduction, improved concentration or simply a pleasant feeling of "arrival".
How scents influence our mood
Every fragrance has a different effect on our psyche.
Floral compositions such as rose or jasmine, for example, have a calming, balancing effect. They create an atmosphere of harmony and security.
Citrus notes such as bergamot, grapefruit, and lemon, on the other hand, have an invigorating and mood-lifting effect - they activate and give you new energy.
Warm notes such as vanilla or amber create a feeling of security, sensuality, and inner warmth.
Psychologists refer to this phenomenon as "scent priming": scents can trigger or intensify emotional states - an effect that we can exploit to our advantage.

Consciously experience fragrances - for greater well-being in everyday life
Fragrances can therefore have a targeted effect on our mood - they give us peace, energy or inspiration. Use this power for yourself: whether in the morning to wake up, at your desk for greater focus or in the evening to switch off - find the fragrance that suits your mood or can change it in a targeted way.