Bathing is one of the oldest beauty categories
In the ever-evolving world, staying ahead of consumer trends is essential. And right now, there's a seismic shift happening in the world of self-care and well-being that you cannot afford to ignore. The pandemic has ignited a newfound passion for self-indulgence, with consumers seeking solace and relaxation in the comfort of their own bathrooms.
Gone are the days when the bathroom was just a functional space. It has now become an oasis, a sanctuary where customers long to escape, think, and let go. The bathroom has emerged as the ultimate wellness center, providing a haven where individuals can nurture their physical and spiritual well-being, helping consumers create spa-mazing moments of deep relaxation, transforming their everyday routines into extraordinary experiences.
![Dresdner Essent - Expert for fragrant Bath Additives and Shower Gel](https://www.dresdner-essenz.com/media/image/5b/75/37/Duftkompetenz_200x200.png)
Fragrance is a key factor in the category bath & shower and our expertise. Since 1910 we use a unique combination of deeply soothing fragrances and potent herb extracts that transform daily care into a rejuvenating experience for your customers. Our longstanding expertise in selecting suitable fragrances is based on extensive research and a deep understanding of the human senses. We have established close collaborations with scent experts to ensure that our products meet the highest quality standards.
We are experts in fragrance
Why consumers take a bath or a shower
Bathing for health benefits
Bathing is not only a relaxing and enjoyable activity, but it also offers numerous health benefits. Since our founding, we have trusted in the power of nature. With our natural bath additives we continue this tradition with carefully selected ingredients like natural sea salt, essential oils and nurturing plant oils.
![Herbal Baths for Relaxation](https://www.dresdner-essenz.com/media/image/e4/f9/c1/Relax_200x200.png)
![Bath Additives for Muscle Relaxation and Sports Recovery](https://www.dresdner-essenz.com/media/image/be/80/bc/Muscle_200x200.png)
![Herbal Bath Additives for the cold season](https://www.dresdner-essenz.com/media/image/2e/g0/8f/Cold-Season_200x200.png)
Escaping from daily routine: European consumers find serenity in the art of bathing
Amidst the demands and complexities of modern life, consumers often yearn for moments of tranquility to detach from the relentless pace of reality. Bathing, a practice deeply rooted in history, has emerged as a popular method for European consumers to attain a brief reprieve and find sanctuary from the challenges of everyday existence. With the introduction of bath additives infused with scents like Japanese Cherry Blossoms, the experience becomes even more captivating, offering a fragrant pathway to escape. As the fragrance infuses the air, consumers find themselves mentally transported to idyllic scenes of cherry blossom festivals, ancient temples, and serene landscapes. The bath or shower becomes a portal, bridging the gap between reality and fantasy, as they indulge in a momentary escape from their everyday lives.
![Bathing to escape into another world](https://www.dresdner-essenz.com/media/image/e1/4d/6d/Escapism_200x200.png)
Gentle, Natural, and Tear-Free: Preferred Bathing Products for Young Children
Bathing is an integral part of the daily routine for young children in Europe. Bathing young children ensures proper cleanliness and hygiene, as they are more susceptible to dirt, spills, and bodily secretions during their exploratory and playful activities. Bath time often serves as a calming and soothing experience for young children, promoting relaxation and better sleep patterns. It also provides an opportunity for parents to strengthen their bond with their children through physical touch, eye contact, and verbal communication. In addition, bathing engages children's senses, exposing them to different water temperatures, textures, and the enjoyment of splashing, which aids in their sensory development. When it comes to bathing young children, parents seek reliable products that are designed to meet their childrens needs.
DIRTY BIRDIE and SEA BUDDIES products are extra mild formulated specifically for childrens’s delicate skin. Parents can feel good about the natural ingredients and lack of parabens, SLES and PEGs. Kids will love the sweet smelling and the child-friendly packaging and designs, featuring bright colors or cartoon characters. Dresdner Essenz children‘s products contribute to making bath time enjoyable and engaging for young children.
![Bath additives for children with mild formula](https://www.dresdner-essenz.com/media/image/f4/70/9c/children_200x200.png)
![Wellness at Home](https://www.dresdner-essenz.com/media/image/23/2f/0f/Baden-Teaser_200x200.jpg)
![Dresdner Essenz Bathing Products - Wellness for Everyday](https://www.dresdner-essenz.com/media/image/a3/13/2a/Spruch_200x200.png)
Dresdner Essenz products are a Must Have for your skin care portfolio!
Fragrance is a key factor in the category bath & shower and our expertise. Since 1910 we use a unique combination of deeply soothing fragrances and potent herb extracts that transform daily care into a rejuvenating experience for your customers. Our longstanding expertise in selecting suitable fragrances is based on extensive research and a deep understanding of the human senses. We have established close collaborations with scent experts to ensure that our products meet the highest quality standards.